Catalogues are still very much a powerhouse when it comes to sales
There is no other piece of marketing material that comes close, when you consider the impact and longevity a catalogue has. They have to be considered one of the most effective pieces of literature in terms of engagement and brand awareness, getting you and your business in front of people who genuinely want to buy your products and services.
I can’t argue that there can be significant costs involved in the production of a catalogue. A catalogue is a big investment. If you get it right though, the rewards can be phenomenal! The key to getting it right, is putting your company’s voice across in the right way, your proposition and make it clear why the customer should open it.
If you get this wrong, then not only have you wasted a great deal of time and money, but you may have also just put real pressure on your business to pull its way back from such a mistake. These mistakes are easily avoided by ensuring the right people are producing your catalogue for you, whether it’s done in-house or outsourced to an agency.
A catalogue is an Investment in your business
Don’t see your catalogue as an expense, but more of an investment into your business. See the huge potential that they carry, in the way a well-planned and designed catalogue can be a real beacon for your brand and really drive your sales. It is the perfect marketing tool for many reasons, including:
- It showcases your business in a compact and well presented manor
- Your sales team can use this as a talking point to initiate conversation with new and existing customers
- It will be used over and over again by your customers
- Your customers will learn of your other products and services, which they may never otherwise have known about
They are a huge driver of online sales too, yes really!
Catalogue experts
Lucid Theory take catalogue very seriously. We have a huge amount of experience in every aspect of producing catalogues and launching them. We push your brand in front of the right people, with expert level design and content creation.
We all know that digital marketing is a force to be reckoned with, but many people do still like to pick up something tangible, something they can touch and browse offline. It’s more of a personal touch, like you are speaking to them directly and have invested in them, making them feel valued. We are much more likely to buy from a company when they make us feel good!
If you have any questions or want any more information, please get in touch, I’d love to hear from you!
